Ubuntu has once again expanded its distribution presence by launching across 500 stores in Latin America with Dell. This comes off the back of successful retail efforts in other global markets such as China, India and Southeast Asia.
Consumers in Colombia, Ecuador and Peru will be now be able to more readily purchase Ubuntu-based Dell laptops and desktops from numerous local resellers. These efforts will be supported by a host of point of sale material and merchandising at retail carrying Ubuntu branding and messaging. Reseller’s sales professionals across the estate have also received Ubuntu training so they will be able to fully demo the experience to end customers.
A number of Dell-Ubuntu SKUs will be on offer across the retail estate including the Inspiron 14 3000 series which offers laptops with 4GB of main memory and 14 inch HD LED Backlit displays.
Ismael Plata, Consumer Marketing Manager for the Andean Region, states ‘’We are excited at working with our worldwide partner Canonical to bring the Ubuntu experience to life in Latin America. We expect 2015 to bring strong alliances and successful business in the region.’’
Ubuntu distribution launch efforts will be in full force in stores come early February 2015.