Carrier Cloudification: What every telecom executive needs to know

Carrier Cloudifcation eBook Cover

New imperatives, technologies, and the emergence of the public cloud are forcing telecom service providers to rethink and validate their fundamental business assumptions. The cloud has forced today’s telecom service providers to transform and perform at increasingly high speeds, counter to their normal mode of operations. Due to customer demand, operators are moving away from just providing connectivity.

Telecom service providers are positioning beyond their traditional core business to developing an ecosystem of new capabilities and services that will grow revenue and deliver long-term viability. They are increasingly being driven by impatient customers and intensifying competition.

Over the past several years, we have seen the rise of new players that have emerged to control major parts of the traditional telecommunications market share like Samsung and Apple on devices, public cloud providers including AWS (Amazon Web Services), Microsoft Azure, and Google Cloud Platform controlling customer data and infrastructure, and component vendors like ARM and Intel are impacting the telecom supply chain.

Conversely, we have seen the decline of many of the incumbent providers, especially NEPs (network equipment providers) like Ericsson, Cisco, and Huawei, who are for the first time finding competitive pressure from distributed systems running on commodity hardware.

This has created a significant shift in the balance of power in the industry and traditional telecom service providers are finding themselves in a diminished role providing primarily network transport, connectivity, and service enablement.

However, It’s not all doom-and-gloom for the telecom service provider industry. Today’s telecoms have realized they can compete at the customer or regional level for a share of wallet by providing value-added services that public cloud providers simply cannot compete with, for example: IoT (Internet of Things) device provisioning, mobile device management, fraud prevention, mobile payments and so on.

Who is this eBook for and what will they learn?

This eBook is designed to help telecom executives understand industry best practices as they move towards ‘cloudification’ of their network infrastructure. Download this eBook to learn:

  • Why telecom service providers must reposition themselves beyond their traditional core business
  • Which six key factors are responsible for disrupting the Telecoms industry
  • How to identify the building blocks for moving towards telecom cloudification
  • How Canonical is helping Deutsche Telekom, Spectrum (formerly Time Warner Cable) and BSkyB increase revenues, reduce operational costs and improve operational efficiencies

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About the author

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Tom Callway is Director of Cloud Marketing at Canonical with specific responsibility for field marketing. He has been working for high growth, B2B technology start-­ups for over ten years. Before joining Canonical in 2014 Tom ran the marketing team at MariaDB, an open source database vendor. Tom lives in Twickenham, UK with his wife Rosie, two children and miniture Schnauzer.

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